CONTENT WITH INTENT

For eight years, we have been developing web content that engages the Google search algorithm, with the intent of targeting your specific business goals. We use a method refined over decades, to develop trust by addressing your ideal prospect’s concerns.

Central to our process is keeping an accurate measure of your website performance, both to confirm our results and to be accountable to you:

GOALS: We start by identifying your business goals and related keyword search phrases.

METRICS: We establish a performance baseline by measuring User (visitor) behavior on your website and your keyword rankings in Google.

TARGETING: We develop web content that engages your User’s concerns, both in search and on your website.

RESULTS: We measure the resulting changes in the performance metrics, to confirm results and report to you.

Because your website is only as successful as the User experience, we take a User centered approach. We put ourselves in the shoes of your ideal prospect, to research their goals and concerns, and then devise a content strategy to address them. That is content with intent.